Gender Stereotype Ads
Super Soapy Oxydol
The “Super Soapy Oxydol” ad represents a gender stereotype. This is displayed through the text and the picture illustrated. If you look at the ad, you will see a woman holding a child wrapped in a white towel. This is an advertisement based on a laundry powder to make your “white so white, without bleach!”
Furthermore, on a deeper thought, this advertisement is implying that women do the housework. In the past, women would cater to men and wait on them hand and foot. Women would clean, cook, and take care of the children. Now, the tables have turned, and women have public jobs as well. We are now longer held accountable for all the housework.
“You mean a woman can open it?”
Moreover, this second as is also an example of gender stereotype. If you look on the bottom of the advertisement, it states, “you mean a woman can open it?” Gender stereotyping is demonstrated, using a ketchup bottle.
Men and women are often thought of as opposites. However, a lot about our bodies are similar. Yes, in most cases men are stronger, nevertheless, that is not always the case. This ad is showing that women are weak. Ultimately, the ad is stating “if a women can open it, anyone can.”
Gay Marriage
The third ad I have selected is defying gender stereotypes. Looking at the ad below, you will see two married men and two children. In the past, gay marriage was extremely frowned upon, and in some cases still is today.
Two married men is not your “average couple,” however, it is more common today than it has ever been. Your “traditional marriage” would be a man and a woman. Hopefully, this ad will change others’ minds when they judge love.
Men and Makeup
In the ad to the right, you will see the famous James Charles. He is known for his YouTube channel and makeup tutorials. You will see two pictures side by side of him with makeup, modeling for Covergirl.
This ad came out and caused some controversy. He was the first ever male model for makeup. James Charles is setting an image that its okay for a male to love makeup just as much as a woman does.
The ad below shows a father holding his son. This is an ad for Huggies diapers. In most cases, you see a woman with their child. However, this ad is going against all gender stereotypes.
The ad is portraying an image that men can take care of their children too. There is not always a mother figure in the house. I believe when children that may not have a mother in their lives, watch this, it reminds them that it is common to unfortunately, not have both parents. This ad is a great example of straying away from stereotyping.
References
Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic revision of Rochefortia Sw. (Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720. https://doi.org/10.3897/BDJ.4.e7720. (n.d.). doi: 10.3897/bdj.4.e7720.figure2f
Gender Stereotype Ads 